Return on Customer: Creating Maximum Value from Your Scarcest Resource

[PDF] Return on Customer: Creating Maximum Value from Your Scarcest Resource | by ✓ Don Peppers MarthaRogers - Return on Customer: Creating Maximum Value from Your Scarcest Resource, Return on Customer Creating Maximum Value from Your Scarcest Resource Internationally acclaimed business gurus and best selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of business competition with their classic bests [PDF] Return on Customer: Creating Maximum Value from Your Scarcest Resource | by ✓ Don Peppers MarthaRogers - Return on Customer: Creating Maximum Value from Your Scarcest Resource, Return on Customer Creating Maximum Value from Your Scarcest Resource Internationally acclaimed business gurus and best selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of business competition with their classic bests

  • Title: Return on Customer: Creating Maximum Value from Your Scarcest Resource
  • Author: Don Peppers MarthaRogers
  • ISBN: 9780385510301
  • Page: 399
  • Format: Hardcover
Return on Customer: Creating Maximum Value from Your Scarcest Resource

[PDF] Return on Customer: Creating Maximum Value from Your Scarcest Resource | by ✓ Don Peppers MarthaRogers, Return on Customer: Creating Maximum Value from Your Scarcest Resource, Don Peppers MarthaRogers, Return on Customer Creating Maximum Value from Your Scarcest Resource Internationally acclaimed business gurus and best selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of business competition with their classic bestseller The One to One Future Now in Return on Customer they have written an even revolutionary book redefining the very concep [PDF] Return on Customer: Creating Maximum Value from Your Scarcest Resource | by ✓ Don Peppers MarthaRogers - Return on Customer: Creating Maximum Value from Your Scarcest Resource, Return on Customer Creating Maximum Value from Your Scarcest Resource Internationally acclaimed business gurus and best selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of business competition with their classic bests

  • [PDF] Return on Customer: Creating Maximum Value from Your Scarcest Resource | by ✓ Don Peppers MarthaRogers
    399 Don Peppers MarthaRogers
Return on Customer: Creating Maximum Value from Your Scarcest Resource

About “Don Peppers MarthaRogers

  • Don Peppers MarthaRogers

    Recognized for well over a decade as one of the leading authorities on customer focused relationship management strategies, Don Peppers is an acclaimed author and a founding partner of Peppers Rogers Group, the world s premier customer centered consultancy.Don s vision, perspective and thoughtful analysis of global business practices has earned him some significant citations by internationally recognized entities Business 2.0 Magazine named him one of the 19 foremost business gurus of our times, and Accenture s Institute for Strategic Change listed him as one of the 50 most important living business thinkers in the world The Times of London has listed him among its Top 50 Business Brains, and the U.K s Chartered Institute for Marketing included him in its inaugural listing of the 50 most influential thinkers in marketing and business today With co author Martha Rogers, Ph.D Don has produced a legacy of international bestsellers that have collectively sold than a million copies in 18 languages Together, their body of work includes books such as The One to One Future 1993 , which BusinessWeek called one of the bibles of new marketing Enterprise One to One 1997 , which received a five star rating from The Wall Street Journal as well as The One to One Fieldbook 1999 , The One to One Manager 1999 and One to One B2B, which made The New York Times business best seller list within a month of publication in 2001 The authors have also published the first ever CRM textbook for university use in graduate level courses, Managing Customer Relationships April 2004 With Extreme Trust, they look to the future once again, predicting that rising levels of transparency will require companies to protect the interests of their customers and employees proactively, even when it sometimes costs money in the short term.



605 thoughts on “Return on Customer: Creating Maximum Value from Your Scarcest Resource

  • Companies need to appreciate that customers are their scarcest, most critical asset More important than the traditional financials is Return on Customer, which equates to the impact on lifetime value for current and future customers Companies underestimate the long term impact of their actions on loyalty, engagement, referrals, and reputation They did include one interesting financial example to demonstrate how repeat marketing to the same existing client base can turn from positive to negative [...]




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